Welcome to the Noughty Naturalista Programme

Naturalista is a recently launched programme designed by Noughty to get some of our newest products into your hands in exchange for your honest reviews. As a programme member, you'll be periodically invited to choose products to sample at completely no cost to you. Some of these products may not yet be available to the general public, so your opinion could be among the first we receive.

Noughty does not influence the opinions of Naturalista members, nor do we modify or edit reviews. All reviews collected through this programme will be labeled as such on Noughtyhaircare.co.uk or our affiliated sites. When products are not yet available to the general public, we'll save your reviews and post them once they are.

Naturalista members must reside in United Kingdom so that we are able to ship to you.

See Additional FAQs

Why does this programme exist?

We value customer feedback about our products and so do other consumers. The Naturalista programme allows you to provide honest and unbiased feedback on Noughtyhaircare.co.uk or one of our affiliated sites regarding our new or existing products.

How do I become a member?

Membership is granted to Naturalista on an invitation-only basis. We seek customers who enjoy sharing their opinions and sentiments about the products they use. Thus, Naturalista members are selected based on criteria such as how many reviews they've written on Noughtyhaircare.co.uk in the past, involvement in one of Noughty's trusted digital communities, and our current membership capacity.

As a member, do I have to write reviews to stay in the Naturalista programme?

Yes. Authentic reviews are very important in helping shoppers make a buying decision and one of the goals of this programme is to generate more reviews. Therefore, members are expected to review at least 75% (3 out of 4) of the free products they receive to retain their Naturalista member status.

Do members have to write positive reviews to participate?

No. We expect our members to write unbiased, honest and authentic reviews. All Naturalista reviews will be posted on the product's Noughtyhaircare.co.uk detail page or on our affiliated sites' detail pages unedited, regardless of whether they are favorable or not, provided they follow the Noughty's Review Writing Guidelines.

Do Naturalista members get paid for writing reviews?

Absolutely not. Members are not paid to participate in the programme or to write reviews. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the programme.

Are reviews collected through the Naturalista programme labeled differently online?

Yes. To ensure authenticity, any review gathered through this programme is labeled when it is displayed on Noughtyhaircare.co.uk or on our affiliated sites.